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Powerful creativity and productivity tools live inside every Mac — apps that help you explore, connect, and work more efficiently. Apple Trade In. Get credit toward a new MacBook Pro. Just trade in your eligible computer for credit or recycle it for free. See all the reasons why your business should be running on Mac. There's a Mac for every job. MacBook Air The thinnest and lightest Mac. MOTORCYCLE CRUISE CONTROL Download Now category 0. Mar 30, Firewall Migration for involving with any. The following darn-near everywhere online meetings, tips in opened automatically engineering work-around Windows Firewall the other.

Learn more about Apple security. Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Use Handoff to start an email on one device and finish on another. And pick up calls anywhere. Learn how Apple devices work together. Give your team the devices they love and let them get down to business. Learn about employee choice. Up to 18 hours of battery life 4. Learn more. Up to 20 hours of battery life Up to 21 hours of battery life Up to 16GB unified memory Learn more PDF.

Apple at Work. Contact Us. Reason 1 Seriously powerful silicon. Reason 2 See reason 1. Reason 3 Our looooooooooooooooo ongest battery life. When compared with the latest model of the best-selling PC notebook purchased by businesses in its price range, MacBook Air with Apple M1 chip offers: Up to 2x longer Zoom on a single charge 5. Reason 4 Mac works with IT.

Reason 5 Mac works for companies without IT. Reason 6 Mac costs less in the long run. Reason 7 The most innovative companies run on Mac. Tell stories like never before. A simple design and intuitive editing features make it easy to create beautiful 4K movies and Hollywood-style trailers.

Learn more about iMovie. The easiest way to create great-sounding songs on your Mac. Learn more about GarageBand. This powerful word processor gives you everything you need to create documents that look beautiful. And read beautifully. And work effortlessly with people who use Microsoft Word. Learn more about Pages. Create sophisticated spreadsheets with dramatic interactive charts, tables, and images that paint a revealing picture of your data.

And work effortlessly with people who use Microsoft Excel. Learn more about Numbers. Bring your ideas to life with beautiful presentations. Employ powerful tools and dazzling effects that keep your audience engaged. And work effortlessly with people who use Microsoft PowerPoint. Learn more about Keynote. For professionals ready to push their creativity, these industry-leading apps offer maximum control over editing, processing, and output of music and film. Logic Pro puts a complete recording and MIDI production studio on your Mac, with everything you need to write, record, edit, and mix like never before.

Learn more about Logic Pro. Take your Mac to the stage with a full-screen interface optimized for live performance, flexible hardware control, and a massive collection of plug-ins and sounds that are fully compatible with Logic Pro. Learn more about MainStage. Learn more about Final Cut Pro. Motion is a powerful motion graphics tool that makes it easy to create cinematic 2D and 3D titles, fluid transitions, and realistic effects in real time. Learn more about Motion. Add power and flexibility for exporting projects from Final Cut Pro.

Customize output settings, work faster with distributed encoding, and easily package your film for the iTunes Store. Learn more about Compressor. The Mac App Store features rich editorial content and great apps for Mac. Explore the Mac App Store. Bundle four Apple services. And enjoy more for less. New Mac Studio Empower station. New Studio Display A sight to be bold. MacBook Pro Supercharged for pros. Which Mac is right for you? Notebook Desktop. MacBook Air.

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Raskin finally left the Macintosh project in over a personality conflict with Jobs, and team member Andy Hertzfeld said that the final Macintosh design is closer to Jobs' ideas than Raskin's. The Mac OS desktop featured a radically new graphical user interface in which users controlled the computer through metaphorical icons of familiar real life items instead of abstract textual commands. The Macintosh K was announced to the press in October , followed by an page brochure included with various magazines in December.

The commercial most notably aired during the third quarter of Super Bowl XVIII on January 22, and is now considered a "watershed event" [14] and a "masterpiece. The Macintosh K was the first Mac, introduced in January Two days after the ad aired, the Macintosh went on sale.

It came bundled with two applications designed to show off its interface: MacWrite and MacPaint. It was first demonstrated by Steve Jobs in the first of his famous Mac Keynote speeches, and though the Mac garnered an immediate, enthusiastic following, some labeled it a mere "toy. This was a time-consuming task that many software developers chose not to undertake, and could be regarded as a reason for an initial lack of software for the new system.

Infamous for insulting its own potential customers, the ad was not successful. While , people participated, dealers disliked the promotion, the supply of computers was insufficient for demand, and many were returned in such a bad shape that they could no longer be sold. In , the combination of the Mac, Apple's LaserWriter printer, and Mac-specific software like Boston Software's MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics—an activity to become known as desktop publishing.

Initially, desktop publishing was unique to the Macintosh, but eventually became available for other platforms as well. Later, applications such as Macromedia FreeHand, QuarkXPress, Adobe Photoshop, and Adobe Illustrator strengthened the Mac's position as a graphics computer and helped to expand the emerging desktop publishing market.

The Apple Macintosh Plus , introduced in , addressed many of the functional shortcomings of earlier models. The limitations of the first Mac soon became clear: it had very little memory, even compared with other personal computers in , and could not be expanded easily; and it lacked a hard disk drive or the means to attach one easily.

Many small companies sprang up to address the memory issue, by upgrading the k Mac to kB, by removing the computer's 16 memory chips and replacing them with larger-capacity chips, a tedious operation that was not always successful. In October , Apple increased the Mac's memory to kB, and offered an upgrade for k Macs that involved replacing the logic board.

It offered one megabyte of RAM, easily expandable to four by the use of socketed RAM boards, and a SCSI parallel interface, allowing up to seven peripherals—such as hard drives and scanners—to be attached to the machine.

Its floppy drive was increased to an kB capacity. The Mac Plus was an immediate success and remained in production, unchanged, until October 15, ; on sale for just over four years and ten months, it was the longest-lived Macintosh in Apple's history.

The Macintosh II , the first modular Mac, was introduced in with support for color. Among the many innovations in Color QuickDraw were an ability to handle any display size, any color depth, and multiple monitors. The Macintosh II marked the start of a new direction for the Macintosh, as now for the first time it had an open architecture with several NuBus expansion slots, support for color graphics and external monitors, and a modular design similar to that of the IBM PC.

It had an internal hard drive and a power supply with a fan, which was initially fairly loud. One third-party developer sold a device to regulate fan speed based on a heat sensor, but it voided the warranty. Later Macintosh computers had quieter power supplies and hard drives. Apple began bundling both with every Macintosh. The SE's expansion slot was located inside the case along with the CRT, potentially exposing an upgrader to high voltage.

For this reason Apple recommended users bring their SE to an authorized Apple dealer to have upgrades performed. In , Apple spun off its software business as Claris. It was given the code and rights to several applications that had been written within Apple, notably MacWrite, MacPaint, and MacProject.

To provide a complete office suite, Claris purchased the rights to the Informix Wingz spreadsheet on the Mac, renaming it Claris Resolve, and added the new presentation software Claris Impact. By the early s, Claris applications were shipping with the majority of consumer-level Macintoshes and were extremely popular. In , Claris released ClarisWorks, which soon became their second best-selling application. The Macintosh Portable was Apple's first battery-powered model. It was introduced in and could run System 6 and 7.

In , Apple sued Microsoft and Hewlett-Packard on the grounds that they infringed Apple's copyrighted GUI, citing among other things the use of rectangular, overlapping, and resizable windows. After four years, the case was decided against Apple, as were later appeals. With the new Motorola processor came the Macintosh IIx in , which had benefited from internal improvements, including an on-board MMU. System 7 was the first Macintosh operating system to support bit addressing. Apple also introduced the Macintosh Portable, a 16 MHz machine with an active matrix flat panel display that was backlit on some models.

Microsoft Windows 3. Apple's response was to introduce a range of relatively inexpensive Macs in October The Macintosh Classic , essentially a less expensive version of the Macintosh Plus, was the least expensive Mac until early All three machines sold well, [25] although Apple's profit margin was considerably lower than on earlier machines. Apple improved Macintosh computers by introducing models equipped with newly available processors from the 68k lineup.

The second-generation of PowerBooks, the equipped series, introduced the trackpad , integrated stereo speakers and built-in Ethernet to the laptop form factor in Also during this time, the Macintosh began to shed the "Snow White" design language, along with the expensive consulting fees they were paying to Frogdesign, in favor of bringing the work in-house by establishing the Apple Industrial Design Group.

They became responsible for to crafting a new look to go with the new operating system and all other Apple products. Despite these technical and commercial successes, Microsoft and Intel began to rapidly lower Apple's market share with the Windows 95 operating system and Pentium processors respectively. Furthermore, Apple had created too many similar models that confused potential buyers.

At one point Apple's product lineup was subdivided into Classic, LC, II, Quadra, Performa , and Macintosh Centris models, with essentially the same computer being sold under a number of different names. This succeeded in increasing the Macintosh's market share somewhat and provided cheaper hardware for consumers, but hurt Apple financially as existing Apple customers began to buy cheaper clones while Apple shouldered the burden of developing the platform.

The iMac , introduced by Steve Jobs in , helped return Apple to profitability. When Steve Jobs returned to Apple in , he ordered that the OS that had been previewed as version 7. Since Apple had licensed only System 7 to third-parties, this move effectively ended the clone line. Apple Wiki Explore. Adespoton Davigs72 Pippinitis.

Pages Keynote Numbers. Andrea Jung Ronald D. Sugar Apple Board of Directors. Mac OS development. Explore Wikis Community Central. Register Don't have an account? History Talk 0. Recollections of the Macintosh project. Articles from Jef Raskin about the history of the Macintosh. Retrieved on November 27, The father of the Macintosh. Retrieved on April 24, Apple has positioned the Mac as a higher-end personal computer, and so it may be misleading to compare it to a budget PC. Apple's small market share, then, gives the impression that fewer people are using Macs than did ten years ago, when exactly the opposite is true.

The sales breakdown of the Macintosh have seen sales of desktop Macs stayed mostly constant while being surpassed by that of Mac notebooks whose sales rate has grown considerably; seven out of ten Macs sold were notebooks in , a ratio projected to rise to three out of four by In recent years, Apple has seen a significant boost in sales of Macs.

Although the PC market declined, Apple still managed to ship 2. In contrast, Windows PC manufacturers generally have a wide range of offerings, selling only a portion through retail with a full selection on the web, and often with limited-time or region-specific models. The Macintosh ranked third on the "list of intended brands for desktop purchases" for the holiday season, then moved up to second in by displacing Hewlett Packard, and in took the top spot ahead of Dell.

From Wikipedia, the free encyclopedia. Family of personal computers designed, manufactured, and sold by Apple Inc. This article's lead section may be too long for the length of the article. Please help by moving some material from it into the body of the article.

Please read the layout guide and lead section guidelines to ensure the section will still be inclusive of all essential details. Please discuss this issue on the article's talk page. February This article is about the computer brand. For the fruit, see McIntosh apple. For other uses, see Macintosh disambiguation. Not to be confused with Mackintosh.

See also: History of Apple Inc. Main article: Comparison of current Macintosh models. Main article: Macintosh hardware. Main article: Macintosh operating systems. The examples and perspective in this paragraph deal primarily with the United States and do not represent a worldwide view of the subject. You may improve this paragraph , discuss the issue on the talk page , or create a new paragraph, as appropriate.

January Learn how and when to remove this template message. This section needs to be updated. The reason given is: This section only covers up through Please help update this article to reflect recent events or newly available information. July Apple Inc. Retrieved January 15, Archived from the original on August 21, Retrieved August 27, Spokane, Washington.

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On May 27, , Umax threw in the towel, the last of the Mac clone makers to fall. A handful of staffers kept SuperMac support running until late December. One of the two remaining Macintosh clone makers, Umax Data Systems, has announced that it has secured a new licensing agreement with Apple Computer that allows it to offer MacOS 8. To get this license, Umax had to agree to pursue markets Apple will forgo, so Umax's upcoming MacOS 8 systems will target the low-end.

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Deutschman, Alan The Second Coming of Steve Jobs. Herrick, Dennis

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